Tuesday, April 24, 2012

Four Roses Yellow Label Bourbon Whiskey Review:

“No one is quite sure why [Paul] Jones named the whiskey after four roses. Even within the distillery, there are two competing stories. One says that a colonel by the name of Rose had four daughters. The problem is that Colonel Rose actually had five daughters. The other story says that the brand was named after Jones fiancé, supposedly named Rose. Why, then, four roses? Shame on anyone who thinks Mr. Jones might have been up to no good…” – Marc A. Hoffmann


Right next-door to the Buffalo Trace Distillery in Lawrenceburg, Kentucky, the Spanish Mission style distillery, Four Roses, sits. Founded in 1888 this distillery is possibly one of the loveliest looking in the United States; currently it is also one of the most loved, being named "2011 American Distiller of the Year" by Whisky Magazine. 

Founded by Ire “Old Joe” Peyton, it is supposed that he began the distillery shortly after arriving in Kentucky by way of canoe in 1818. Originally holding the name, “Old Joe,” Peyton’s products had huge success. After being sold to Gratz Hawkins, it was renamed Old Prentice. The distillery ended up exchanging hands frequently, once being owned by the Ripley Brothers, until 1888 when it was bought by Paul Jones who registered it under the current name. 

The rest of the story is fairly long, and so rather than explaining it here I am going to direct you to Jason Pyle’s blog, The Sour Mash Manifest, in which he held a three part interview with Jim Rutledge, the master distiller at Four Roses. Jim explains everything in great detail and I would definitely encourage you to check it out. Plus Jason Pyle is a great interviewer. 

Up until 2002 every product in the Four Roses line was export only. The details to why are well explained in the interview referenced above, but I will say that the Yellow Label, reviewed below, has been the hardest brand to find in the United States until recently. From now on we should start to see all three selection from Four Roses Distillery much more accessible.

Four Roses Yellow Label Bourbon Whiskey Review:

Price: Around $17 – $20 range for a 750ml bottle.

Packaging/Labeling: Nothing special. For this bourbon I would have preferred something closer to a craft presentation, simply because I feel the product is worthy of it.

Alcoholic Content: 40% abv, 80 proof.

Nose: Clean and neat. Banana cream pie. Nutmeg, clove, spice with winter green undertones. There is an overarching yeastiness.

Palate: There is a real light marshmallow introduction with maple wood and vanilla, slowly expanding into thin air. This leaves one with cinnamon sticks, drying out into a nice spiciness, with hints of a very light blueberry creaminess (don’t really know where that came from).

Conclusion: This is a great value bourbon. Won't feel bad putting this in cocktail, but it holds up when consumed neat. Definitely recommended, and one of the better made bourbons under $20.

4 comments:

  1. I like the Four Roses product for its mellower taste. I lived in Ky., near Bardstown,+ in Bourbon County for 10 yrs., as well as Louisville so I was able to have access to those many good bourbons. Four Roses is held in higher esteem there.

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    1. Most definitely. Yet, with the fairly recent introduction into the US market, this will begin to change and it changing as we speak. Everyone is recognizing them now.

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  2. The "official" story of the name is on the back of the label... Fiance wore a corsage with four red roses. Sorry to spoil the mystery.

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    1. As you said: the "official" story. When you start to look into whiskey labels you begin to realize that the stories (read: legends) on the back are almost never true. Marc Hoffmann, the writer of Whiskey, is not the only one who has said this. It is true that there are competing stories in the distillery. Labels are made up by the marketing department, not the historians.

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